Case Study Series: Women-Inclusive Return on Investment
This series profiles select small- and medium-sized enterprises (SMEs) that have implemented women-inclusive (WI) initiatives and can demonstrate returns on investment (ROI), features a learning note on MSP’s lessons for selecting and working with firms on WI initiatives, and a synthesis report, which pulls it all together—the practical application of WI-ROI within private sector firms and a suggested timeline for utilizing all the WI-ROI guides developed under MSP’s Learning Stream over the last several years.
The case study series features:
Grean World: How an Ethiopian energy company utilized female sales agents to attract female consumers and tackle last mile distribution.
Okeba: How a Uganda agribusiness provided care support to its staff and ultimately reduced costs.
Navigating Firm Selection for Women-Inclusive ROI—A Learning Note: Provides key insights MSP gained from the process of vetting and selecting companies for WI-ROI.
Closing the Gap: A Synthesis Report on the Cases for the ROI of Women's Inclusion: This report includes the findings, benefits, and considerations of the WI-ROI approach, which can be applied during implementation and to continue building on the evidence for returns on women-inclusive investments.
This work addresses a gap in evidence from firms in lower—and middle-income countries (LMICs) on the ROI of women’s inclusion. It unpacks themes from USAID’s Women Inclusive Return on Investment (WI-ROI) Framework and foundational research from the Return on Investment of Social Inclusion: An Evidence Gap Analysis from Developing Countries.